Gaenzle-Marketing

Insights

Choose an Ideal Niche for Starting a New Blog
09Jul

Choose an Ideal Niche for Starting a New Blog

Do you want to start a new blog, but you are not sure what to write about? If you answered ‘yes’, you are not alone. ... Read more

Micro-Content: The Power of Bite-Sized Marketing
10Jun

Micro-Content: The Power of Bite-Sized Marketing

In today’s fast-paced digital world, the average attention span of people is shrinking, and capturing your audience’s attention is getting more and more challenging. As ... Read more

The Psychology of Typography in Logo Design: How Font Choice Influences Perception
06Jun

The Psychology of Typography in Logo Design: How Font Choice Influences Perception

In today’s visually saturated world, where brands are vying for our attention at every turn, a well-designed logo can make all the difference. While others ... Read more

Why Website Speed is Critical for SEO and User Experience
31May

Why Website Speed is Critical for SEO and User Experience

There’s no doubt that websites are now essential to your business. From building a brand and growing customer relationships to increasing ROI through marketing – ... Read more

Why Should You Begin Blogger Outreach with a Handout?
19May

Why Should You Begin Blogger Outreach with a Handout?

I love beginning the blogger outreach process with a hand out. Reaching out with a handout makes one shine in a world of bloggers hellbent ... Read more

Why Would Someone Read Your Blog?
06May

Why Would Someone Read Your Blog?

One question sits smack dab in the middle of most – if not all – new blogger’s minds: “Why would anyone read your blog?” What ... Read more

The Power of a Content Audit: Steps for Analyzing and Improving the Impact of Your Content Marketing
30Apr

The Power of a Content Audit: Steps for Analyzing and Improving the Impact of Your Content Marketing

The practice of examining and rating the current content of a website or blog is known as content audit. In terms of content quality, quantity, ... Read more

Blogging: One Size Does Not Fit All
15Apr

Blogging: One Size Does Not Fit All

I do things quite differently than most bloggers in some regards. Selling my eBooks and courses through lesser known platforms like Gumroad and Payhip moves ... Read more

From Clicks to Attendance: Boosting Event Attendance Through Digital Marketing
10Apr

From Clicks to Attendance: Boosting Event Attendance Through Digital Marketing

Planning an event can be an exciting experience. But what’s not so exciting is the disappointment of low attendance after all the hard work you’ve ... Read more

10 Writing Tips to Make Your Content Powerful 
09Apr

10 Writing Tips to Make Your Content Powerful 

The ability to write influential, efficient, and spotless content is nothing short of an art. Nowadays, there are thousands upon thousands of content writers engaged ... Read more

Orphan Pages: What They Are and How to Find and Fix Them
02Apr

Orphan Pages: What They Are and How to Find and Fix Them

You spend a lot of time creating content for your website. Ultimately, you hope for that content to rank and help boost your site’s visibility.  ... Read more

Grow Your Craft Brewery with Digital Marketing
01Apr

Grow Your Craft Brewery with Digital Marketing

The craft brewery industry is booming. And with the massive growth this industry has seen in recent years, it’s more important than ever for craft ... Read more

Content Marketing Variety: The Importance of Creating Different Types of Content
30Mar

Content Marketing Variety: The Importance of Creating Different Types of Content

Content marketing is the fuel for all marketing. If you don’t have a good content strategy in place, the rest of your marketing will fall ... Read more

What is Pinterest, and What Can Businesses Do With It?
12Mar

What is Pinterest, and What Can Businesses Do With It?

Pinterest is a visual discovery and bookmarking platform that allows users to save and organize images and videos they find on the web into virtual ... Read more

1 Stark Analogy for Trying to Blog Solo
10Mar

1 Stark Analogy for Trying to Blog Solo

I woke up to a potentially stunning view one day during a trip to Turkey. Majestic, snow-capped mountains spoiled me in the distance. But one ... Read more

The Role of Social Media in Promoting Architecture: A Guide for Architects and Designers
07Mar

The Role of Social Media in Promoting Architecture: A Guide for Architects and Designers

Social media has become a powerful tool for promoting businesses and brands, and the architecture and design industry is no exception. In the past, architects ... Read more

Do You Need to Add or Subtract from Your Blog?
06Mar

Do You Need to Add or Subtract from Your Blog?

A few months before the publish date of this guest post I deleted 100’s of blog posts from Blogging From Paradise. Why? My intuition told ... Read more

How Artificial Intelligence Can Give Your Content Marketing Team Superpowers
05Mar

How Artificial Intelligence Can Give Your Content Marketing Team Superpowers

If you’re in the content marketing industry, you know that having a team of experts can help your company reach its goals. But what if ... Read more

<strong>The 10 Best Content Marketing Tools in 2023</strong>
03Mar

The 10 Best Content Marketing Tools in 2023

Content marketing has become a vital part of any successful digital marketing strategy. As more and more businesses turn to content marketing to reach their ... Read more

Talented Conversion Copywriter Joins Roster to Bolster Copy and Content Creation Services
01Mar

Talented Conversion Copywriter Joins Roster to Bolster Copy and Content Creation Services

Recently, Gaenzle Marketing added to its already talented team when seasoned writer and content creator. Jeanne Petrizzo, joined the team as Conversion Copywriter. The addition ... Read more

How I Found Renewed Inspiration Along 2400 Miles of Highway and a Handful of Roadside Attractions
23Feb

How I Found Renewed Inspiration Along 2400 Miles of Highway and a Handful of Roadside Attractions

In business and in life, we all find ourselves stuck in a rut from time to time.  Our creative juices stop flowing, new ideas hide, ... Read more

<strong>How Social Media Can Improve Your SEO?</strong>
15Feb

How Social Media Can Improve Your SEO?

Is Social Media a Ranking Factor? No, search engines do not deem social media as a ranking factor. And it is safe to conclude that ... Read more

Storytelling On Social Media: How to Use Narrative to Boost Engagement and Drive Results
15Feb

Storytelling On Social Media: How to Use Narrative to Boost Engagement and Drive Results

Social media is a useful tool that allows businesses and organizations to connect with a large, targeted audience. It is an efficient and cost-effective way ... Read more

How to Measure the Impact of Your Content Marketing‍
28Jan

How to Measure the Impact of Your Content Marketing‍

Content marketing allows you to share your message and build relationships with potential customers. However, it’s important to measure the impact of your content marketing ... Read more

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