Social media is one of the most popular marketing tools for brands on the internet. It is not just helping brands to build an attractive online presence but also helping companies attract new customers and experience growth. Social media is now becoming an almost must-have for brands looking to truly grow through digital marketing.
If you have an online presence for your brand, you need to be active on social media.
Recent research shows that 58.4% of the world’s population is on social media, which gives companies access to a huge consumer base. This is why many companies like Escape Room, Myntra, Amazon, and our team here at Gaenzle Marketing are so focused on building their brands on social media.
Since well before the onset of the pandemic, social media has been one of the biggest tools aiding businesses of all sizes to build awareness around their brands and grow.
Many small businesses have grown quite a bit by simply leveraging the power of social media to engage their audience and promote their content and products. On the opposite side, many have missed the opportunities available, or they’ve used social the wrong way and taken a dip. We’re writing this to arm you with the tools you need to be part of that first group.
Social media tools are a great way to help your brand increase productivity and be more effective in driving real business results using a variety of social media channels.
Why are social media tools so valuable for your brand?
Social media tools are one of the best ways to improve your productivity, bolster your marketing campaigns, and be more effective in using social media as a marketing tactic to rank your business online and grow it organically. While many companies still rely on traditional marketing and advertising, companies that use social media marketing are reaping the benefits, engaging on a deeper level with their audience members, and even lowering their marketing expenses.
With so many social media applications available, maintaining a consistent presence and staying engaged can be challenging. So, to make the work easy, we’ve compiled a list of 10 of the best tools available in the market. These tools keep you up-to-date with the latest trends and allow your brand to more efficiently reach the right audience, on the right channels, with less work.
Perhaps the best advantage of social media tools is that they save you time while generating high-impact results. These tools help you increase your brand awareness with less effort than trying to post individually across each channel. This, in turn, can help you reach more customers more quickly, leading to an increase in your company’s revenue.
If you are researching ways to accelerate your brand’s growth and improve your online presence, these tools can help you do just that. Let’s dig into a few of our favorites.
- HubSpot’s Social Media Management Tool
HubSpot has built an empire around inbound marketing and digital marketing tactics like content and social media. As such, it’s not surprising that the company’s social media management tool is one of the top ones on the market.
With so many social media applications available online, if you try to focus on multiple channels, things can get challenging. HubSpot’s social management tool allows you to do the following to keep up more easily and be more effective:
- Connect all your social media channels
- Create and schedule social media content
- Monitor brand mentions
- Run campaigns
- Track your social media ROI
Reporting is one area many brands neglect. If you’re going to use social media, make sure you have a plan, your objectives and goals are clear, and you have a way to track your progress toward reaching them. Hubspot’s tool offers some really robust reporting, which can be hugely helpful in determining what’s working and where you need to make adjustments.
Another benefit of this tool is that it integrates marketing with your CRM, which helps you control the number of leads you earn from using social media (and other channels) and then work them directly into your sales funnels. This tool makes incorporating your social media into your overarching marketing strategy very simple and smooth.
Price: Starts at $800/month
Eclincher offers solutions for small to medium-sized businesses, as well as solutions for larger enterprise operations, making it a versatile tool that can be used by virtually any business.
This tool is compatible with a variety of different social media applications. It allows you to integrate with most of the most popular channels like Facebook, Messenger, Instagram, Twitter, Google Business, LinkedIn, Pinterest, TikTok, and Youtube. So, you get easy access to all your social media applications in one place.
The social media tool offered by Eclincher focuses heavily on marketing automation and artificial intelligence, which helps marketers and managers to save time by setting tasks and activities to free up time for bigger picture efforts. With this tool, you can:
- Automate your social media efforts
- Engage with your audience in real-time
- Manage your business reputation
- Help scale your growth
- Track the ROI of your social media efforts
You can easily control tasks like bulk scheduling, smart queues, RSS feeds, social media interactions, and analyzing reports. You also have access to a content scheduler and publisher, a drag and drop visual cleaner, campaign tracking, and much more for effective management.
Price: Starts with $59/month (single user)- $219/month (6 users)
Falcon.io has tons of great tools beyond just its social media platform. The brand offers content marketing tools, customer engagement tools, various consulting services, and tools tailored to the specific verticals you target for your business.
This platform is easily accessible on platforms like Facebook, Messenger, Instagram, Twitter, Youtube, and LinkedIn. This is a cloud-based marketing tool that combines customer experience with features like social media listening, engagement, publishing content, measuring, and customer data management.
This tool prides itself on being the perfect solution for any type of digital agency. You also get access to the content calendar, which helps you in planning, creating, and scheduling content with marketing teams. It also facilitates the creation of pages by campaign builder and pre-designed templates.
The support you receive is another important feature. Falcon.io boasts some of the top customer support in the social media tool market. Plus, get access to tons of online guides, tutorials, and other resources with this tool.
Price: starts with $129/month
- Sprout Social
The Sprout Social social media management tool integrates with a variety of the most popular social media platforms like Facebook, Twitter, LinkedIn, Youtube, and Pinterest. This is a great scalable platform for large organizations and teams.
You can monitor your posts, schedule them, check analytics, and manage the workflow of your team. Social Sprout provides a user-friendly UI and offers basic customization features to allow you to set up your own instance of the tool to best fit your needs.
In addition to this, you also get access to post approvals, admin permission settings, and a ton of other great features. You can use Social Sprout for any industry, but they do have solutions specifically for the following industries:
- Travel and Hospitality
- Computer and Software
- Higher Education
Social Sprout offers brands the ability to check out the platform through a live demo. If you’re interested, you can sign up for the demo here.
Price: Starts with $99/user – $279/user
HootSuite is one of the original players in the social media management game, so they’ve built some street cred through the years. And, depending on the level of your organization’s needs, you can scale up or down from 1 user to 5+ users. This allows individual bloggers to use HootSuite just as easily as large enterprise organizations.
Being one of the first social media tools in the business, HootSuite has really perfected aspects of the brand’s tool, like content curation, organization, scheduling, monitoring, and RSS integration. One of the best features is the ability to select the different components of your feed, so you can set up a customized dashboard to track all the things that are most important to you.
HootSuite integrates with over 150 different apps, and it’s available in 6 languages. There are also plenty of tips, tricks, free tools, and useful resources available on the HootSuite blog and in other spaces within the tool to help you rock your social media marketing.
HootSuite also offers social media certifications through their popular HootSuite academy where you can complete a variety of courses. Then you’re able to take exams to earn your credentials. You also get access to features like bulk scheduling, social listening features, plus client management support.
Price: $49/month- $739/month, which will be billed annually.
Agoraplus is a relative newcomer to the social media management space. It’s taken the market by storm, however, in short order. Lots of social media consultants and thought leaders recommend this tool, and it’s proven to be hugely valuable for many.
Here’s an excellent review from Lisa Sicard at Inspire to Thrive. Definitely worth a read.
Previously, there was no free version. So, for smaller, individual operations, it wasn’t the best option. Now, however, that free version is available, and it allows you to test out the tool, then upgrade as you become more familiar and you boost revenue to be able to grow your marketing budget.
This platform gives you access to a fully integrated social media management platform with features like scheduling, a visual calendar, social inbox, analytics, and team collaboration. This tool also provides you with competitor analysis and permits different applications to capture the real audience. The users of this application find it extremely helpful. But this tool doesn’t come with an influencer feature.
Another cool feature is the ability to integrate with Canva, allowing you to customize designs for each post. This really allows for a customized feel for each of the pieces of content you share.
Price: $79/month- $399/month, which will be billed annually.
SocialPilot is a great option for both brands and agencies. The collaborative nature of the platform is excellent for assigning tasks and internal commmunication, and it’s also great for working with your clients if you run an agency.
Like most (or all) of the other tools we’ve listed in this article, SocialPilot integrates with most of the top social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. It also helps in managing multiple clients and accounts.
With the agency package, you can manage up to 50 social accounts. And if you need more than that, the company offers enterprise options that can be customized to meet your needs. The lowest package, the Professional level, allows for seven accounts with just one user, but at the lower price point of $27/ month, this option allows bloggers and small businesses to leverage the power of this tool as well.
You can check this tool for creating workflows with permission settings, collaboration tools, and custom reporting for clientele. This tool also provides the basics you’d expect from any quality social tool, a full social inbox feature, and engagement with the audience.
This tool doesn’t come with an influencer search feature but does provide a fairly robust social monitoring and listening feature.
Price: $27/month- $150/month, which will be billed annually.
Buffer is an excellent tool for collaborating with teams. It’s simple, easy-to-navigrate user interface makes this a space that virtually anyone on your team can jump into and pick up immediately.
This tool also connects with all the usual suspects, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Buffer offers you one queue, engagement, analytics, and team features that rival all of the top players in the social media game.
Buffer is an intuitive, streamlined social media management tool that is trusted by brands, businesses, agencies, and individuals that helps in driving meaningful engagement results on social media channels.
If you’re looking for something with a really smooth user experience, Buffer is one of the top options on the list.
Price: $72/month to $1440/month, which will be billed annually.
If you look at the Later website, you’ll see that some really major, recognizable brands trust this platform for their social media needs. Later isn’t afraid to name drop, and I don’t blame them with clients like The Wall Street Journal, Patagonia, and Showtime using the tool.
One of our favorite features is the visual content calendar and scheduler. Later also helps businesses scale social media easily by taking away one of the most challenging aspects of social media – sourcing content for publishing.
But this tool is not great for Facebook marketing or publishing media posts to multiple channels. This platform is more focused on Instagram and Pinterest rather than Facebook and Twitter, but you can use it for other channels as well.
The company has built out some neat tools to help bolster the experience, including a tool called Linkin.bio which essentially turns your Instagram profile into a mini-website. This allows you to track analytics, giving you a picture of how your Instagram channels are leading to the creation of actual sales.
Price: $15/month- $80/month, which will be billed annually.
Loomly bills its social media tool as a Brand Success Platform. Positioning itself slightly differently than the rest of the channels we’ve written about so far.
This tool boasts a lot of brand names you’ll recognize as well. Porsche and L’Oréal, just to list a couple of highly familiar ones.
The major benefit of Loomly is that it helps create better content and social media workflows for your teams to make it easier to promote and boost the profile of your brand.
Loomly integarest with Facebook, Instagram, Twitter, Google My Business, LinkedIn, and TikTok. It is a great tool for branding and content creation. As compared to other tools, this is not a fully integrated solution, so you’ll miss out on some of the features you’ll find with tools that are more solely dedicated to social media management, but you will find tons of value here outside of that.
Loomly focuses on content creation and lacks features like larger businesses such as listening and monitoring. This tool comes with a visual calendar and content suggestion feature to assist social media managers in the curating strategy.
These tools do not have a social inbox or provide social monitoring and client management features. This is a great tool for solopreneurs or small businesses. Some of the benefits of Loomly include:
- Asset management (videos, images, notes, links, templates, and more)
- Collaboration through ideas and optimization tips
- Workflow approval
- Ads and other types of content
- Commenting system
- Social media scheduling
- …and a lot of other cool, useful features
Price: $26/month to $269/month, which will be billed annually.
Final thoughts on the top social media tools on the market
The reality is that we are living in a world of social media and innovation. The world of social media management services is a business that is growing every day. These tools fit different requirements, budgets, and preferences. So, be sure to do your due dilligence and determine the best fit for your particular needs.
With so many points to serve the market and a plethora of features that are being offered by these and other social management tools, you have a lot of options to choose from. hopefully this guide has provided you with some solid insights to assist you in your decision-making process.
Social media management tools like these can really help your brand improve processes, collaboration workflows, and gain some actionable insights to boost your social medis results. These are our favorite tools available in the market, but there are so many others out there.
What is your favorite social media management tool? Can it be found on this list, or do you love another tool altogether? Drop your feedback in the comments below.
Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people and spend quality time with her daughter. You can find her on LinkedIn.