Do you want to start a new blog, but you are not sure what to write about? If you answered ‘yes’, you are not alone. Many first-time bloggers (even seasoned bloggers) find it hard to choose the ideal niche for their new blog.
You must have thousands of ideas around your new blog. Or, perhaps, you struggle to come up with even one idea to start your blog and choose the best niche for you (and your readers).
No matter what issues you are facing while selecting the right niche for your blog. After reading this blog till the end, you’ll have your ideal niche for your new blog.
This article will delve into how you can choose the right nice for you. But first, let’s find out why choosing an ideal niche for your blog is important.
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Why is it important to find a specific blog niche?
Although there are blogs with a generic niche (or even no niche at all) where the writers post random topics every day, it’s highly recommended to choose a niche to be more targeted. When you focus on a single niche, you set your blog up to be far more successful as it’s more targeted and can lead to more consistent readership.
When you focus on a single niche, you set your blog up to be far more successful as it's more targeted and can lead to more consistent readership.Click to Tweet
In such a situation, there is a high chance that the user is going to love your other blogs as well because they are also under the same niche.
In short, a blog niche is going to work as a filter for your blog. With this filter, you can easily identify relevant content and topic ideas for your blog.
So far, we’ve learned a lot about the importance of blog niches.
Now it’s time to dive into the ways to choose the ideal niche for your blog.
How to find your blog niche?
So, you’ve decided to set out on a journey to find an ideal niche for your new blog.
Now, the challenge becomes how to choose that new niche for your blog.
The best place to start is within your own brain.
To start, you should brainstorm a few ideas and blog niches that you might want to create a blog on. While brainstorming, you can think about the things you like to do or the blogs you prefer to read.
In this way, at least you will have a few ideas which you can choose as your new blog niche. And, if you’re going to write something, it’s always best to write about that which you are knowledgable and passionate.
Once you’ve pinned down a few ideas, you need to take steps to validate a single blog niche, on which you can start your blog.
And to validate your blog niche, make sure to consider these factors:
- Your passion for the selected niche.
- Total audience of your selected niche.
- Opportunities to make money through the niche.
If you are still unable to select the right niche for your new blog, here are a few questions that you should answer.
Q1- Will you love writing about the same niche for years?
The internet is filled with blogs where people started posting new content with full force. But after a few weeks, the consistency disappeared, and the blog stopped growing.
You must have heard the quote that says, “A man who loves walking will walk further than the man who loves the destination.”
You should focus more on how much you love creating content in your selected niche instead of the rewards you are going to get.
Q2- Do you have a large chunk of the audience who wants to read blogs in your selected niche?
To answer this question you can use the help of free tools such as Google Trends.
Right after signing into Google Trends, you can search for your selected niche and the tool will automatically show you the trends and number of people searching for it online.
Two things to have in mind while doing this research on Google Trends:
- Check out the number of people actually searching for topics under your selected niche.
- Check if the interest and trends are increasing or decreasing with time.
After getting a positive response for both factors, you should do some keyword research. This will help you understand the kind of topics you can cover and the keywords you can incorporate to help people find you while creating a blog under your niche.
You can use Google Keyword Planner to do keyword research under your niche. Make sure to select keywords that have low competition and higher search volume.
Q3- Can you make money in your selected niche?
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By this point, hopefully you are closer to selecting a niche you love, and you have a general idea of whether you would be able to generate traffic under the niche or not.
Now it’s time to find out if you can actually make money from your selected niche. And to understand this, you need to look at other websites in your niche and how they are making money.
Some important ways used by bloggers to make money from a specific niche:
- Many websites opt for Google ads or display banner ads to generate revenue.
- Blog owners can use affiliate product links in their blogs, so every time their visitors buy something from those links, the blog owner will get a percentage of revenue from the sale.
- Blog owners can sell their own products to make money.
So, now you have a grasp of the best ways to choose the ideal niche before starting a new blog.
See how easy it is to choose a blog niche?
Now it’s time to ask for feedback about your blog niche from your friends and family members, co-workers, colleagues, and even your competitors.
Let’s see how feedback can help you.
How can feedback help you in selecting the right blog niche?
At this point, hopefully you’ve figured out (or you’re closing in on) the right niche for your blog. Now it’s time to refine your topic through feedback.
To get clearer feedback and refine your idea, you should reach out to as many people as you can. There will be a few people who are going to love your blog niche idea, while on the other hand, some people are not going to feel the same.
Listen clearly to both groups of people and create a list of your positive and negative feedback. Use both factors to refine your idea and build something unique.
This simple step of getting feedback is going to help you avoid future problems with your blog and increase the speed with which your blog grow.
Most Common Mistakes In Blog Niche Selection
There are plenty of mistakes that beginners make while selecting their blog niche. Let’s take a look at some of the top ones so you can avoid making them yourself:
1- Selecting a generic niche:
A generic niche is a very broad niche that has high competition. Some examples of generic niches are the health niche and the tech niche.
Instead of selecting such broad niches, you can choose a narrow sub-niche under them. This means, instead of selecting a health niche, you can select niches such as Yoga, Bodybuilding, Dental care, and Hair loss.
2- Zero ways to make money:
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Most bloggers only have one mode of monetization in their mind which is “Google AdSense.” But this should not be the case.
Instead of just focusing on Google AdSense you should find a niche that can help you make money multiple revenue sources like affiliate marketing, direct promotional ads, and product selling (digital and physical) as well.
3- Selecting the wrong niche:
Sometimes in that adrenaline rush of starting a new blog, we select the wrong niche. Often, we don’t discover our wrong decision until a few months or a year later.
In such a situation, you are only left with one option, and that is to cut your losses by starting over to select the right niche and start a new website.
Then, take the things you learned from your first blog and apply them to your second blog to make it more of a success.
4- Not starting out:
There are a number of people who will never start their new blog just because they are unable to figure out the right niche for it.
Instead, while doing the research for your niche you should give yourself a deadline.
In this way, you would be able to find a niche for you to work on. If you don’t set a deadline, you could end up just spinning your wheels, never getting your blog off the ground
5- Doing no proper research:
You must have come across a number of bloggers or new website owners who will select a niche just because their friends told them or they thought it would be a good decision to start a blog under this niche.
Someone suggested they start a blog under copywriting, they will start a blog on copywriting tips, recipes, or maybe something like travel.
They never do proper research while selecting the right niche, and they choose something that they aren’t knowledgeable about or have zero passion for.
This should never be your approach, always consider the above-mentioned factors to choose the ideal niche for your new blog.
6- Choosing a popular niche just to make more money:
If you are also planning to select a popular niche for your blog because you heard everyone is making good money in that niche.
Then we would suggest you stop right there. Instead of selecting a popular niche that you know nothing about, select a niche that you have knowledge of.
If monetization is your goal, obviously you want to select a niche with solid revenue opportunities, but don’t do that at the expense of selecting a niche where you stand little to no chance of being successful.
7- Expecting instant results from a niche that takes time to dominate:
We all have a problem – we want to succeed fast. But blogging success comes with hard work, not overnight luck.
Whenever you are selecting a niche for your blog, make sure to have a look at other popular blogs from the same niche and try to understand their journey.
This is going to help you figure out how much time it took to make that blog a success. Always keep in mind that if you have selected the right niche and you are working on it consistently then it will succeed one day for sure.
Blogging success will come. That day, however, may not be tomorrow, and it may not even be a year from now, so be prepared for the blogging ups and downs along the way.
Now that you have an idea of the mistakes to avoid when choosing your niche and launching your blog, let’s take a look at some ways you can dominate your niche.
Tips To Dominate In Your Niche
1- Be consistent:
By using the hit and trial method, you will soon figure out the right blog patterns and styles that will work for you.
The only secret to keep in mind is to “Stay Consistent.”
By staying consistent and coming up with something new daily, you learn more about your audience, their likes and dislikes, and everything you need to know to be successful.
Later, you can use the collected data to improve and give what your customers need. This directly helps you dominate in your niche. You can also consider SEO optimization for better user reach and engagement.
2- Work on building your strong brand image:
Building a robust brand image is the best way to attract your target audience.
Here are a few tips to work on your brand image:
- Decide the tone of your brand. The tone of a brand is directly related to its personality. This means if you are a fun brand, then you can use a casual brand tone, similarly for professional brands the tone will be different.
- Assess all the visual elements of your brand. Such as your brand colors, graphics and patterns in your brand image, font, and other such elements.
- Conduct precise market research from your niche to understand the pros and cons of your business. It will also help you understand your differences as compared to your competitors.
3- Take the help of your network:
Invest your time in building your network and engaging with them. In return, the audience will help you generate enhanced results through your blog.
For example, you can reach out to your LinkedIn and Instagram connections and ask them to share your upcoming blogs. This will help you generate better reach on your blogs.
4- Become a thought leader:
One of the best ways to dominate in your niche is by sharing valuable information with your target audience for free.
By using this simple tip your audience will start considering you as an expert and a thought leader in your niche.
At last, it gives you better credibility.
Wrapping it Up
Finding the ideal niche for your blog can be a bit challenging, but not when you are implementing the tips mentioned above. It is going to take some time to notice users visiting your website but with the right approach, you will be able to achieve such a target soon.
Jessica Robinson loves to write interesting and knowledgeable blogs regarding business management, education and life to satiate the curiosity of her lovely readers. Currently, she is serving as a content manager at the ‘Speaking Polymath’. Every piece of content that she writes demonstrates her immense love and passion for her profession.